Attract more clients, with this simple copywriting model

Writing compelling words is a key component of client attraction. The internet has given us the ability to create websites, e-newsletters and blogs. We can upload articles and content as often as we choose. If this material is poorly written, however, it may do more harm than good.

Copywriting is the focus of Stage 6 of my book, 'How to Get Clients to Come to You'. Within this section, I describe the 'AIDCA' system. This stands for Attention, Interest, Desire, Conviction, Action.

AIDCA is a process. It can convert a casual reader into someone who wants to write out a cheque with your name on it. If you understand the process, you will get better results. This can have a direct impact on the holidays you take, the state of your pension fund and how soundly you sleep at night. =)

Potential clients are inundated with thousands of marketing messages every day. So it is vital to get their Attention. Once you've done this, you must spark Interest in what you're saying. As soon as you have their interest, the next step is to generate Desire to learn more about your products / services. The prospective client then needs to have Conviction that you're a credible supplier, before they take Action, i.e. contact you.

AIDCA can be used within virtually any area of your promotional mix. For example, your website homepage, a direct mail letter or an invitation to an event.

Here is the sequence:

Attention = The headline
Interest = Your product or service
Desire = A compelling offer
Conviction = Proof
Action = A call to action!

AIDCA is a great model for generating more response. And response is what we want, isn't it? =)

If you feel that your 'marketing words' could do with an overhaul, you are welcome to get in touch with me. My services include:

A) Editing (giving you feedback)
B) Copywriting (doing it for you)
C) Teaching (how to write like a professional)

If you are interested in how I can help you with copywriting, check out 'Services', within my website.

All the best, Nigel.

Making your website a client magnet

Wouldn't it be nice to attract a swarm of interested prospective clients...who are beating down your door in their eagerness to talk to you?

When it comes to internet marketing, it's easy to get caught up in 'hits', 'unique visitors', 'bounce rates' and other esoteric forms of measurement. Personally, all I care about is how many sales enquiries I am getting from my site. How about you?

Here are some ways to attract that swarm...
* Figure out where the itch is, amongst your clients.
* Write about the itch - as well as the ways to scratch it.
* Write articles, for your site. Then place these articles on other sites (with links back to you).
* Produce a monthly e-newsletter. (The effort is worth it!)
* When you write, pack in keywords and phrases.
* Upload new content regularly, for the hungry search engine spiders.
* Have a Links page. Link to relevant websites. Ask them to link back to you.
* Blog as often as you can. Amongst other things, this will help your search engine rankings. It will also generate content which you can use within articles etc.
* Encourage feedback on your site. Feedback is a gift, which can help you to improve your results.

I wish you all the best with your marketing and client attraction!
Regards
Nigel

How many market segments are you talking to?

A market segment = "A group of people with shared needs."

Which market segments are you communicating with?

Small businesses should focus on a handful of market
segments. They should keep talking to these segments
on a regular basis.

Once you have a deep understanding of your segments,
your marketing communications, marketing words and
messages will come together.

This will lead to more enquiries and more customers.

How much time should you spend on marketing?

This blog is for small business owners - who are busy people! The challenge with marketing is that it is 'important' but not 'urgent'.

There are so many other interesting things to do, aren't there? Marketing, however, is one of the best investments you can make in your business.

And what does 'marketing' mean anyway? Well, it includes writing helpful articles for your website; creating and writing blogs; attending networking events; networking online; adding to your media contacts; sending out press releases; and numerous other free / low cost activities.

If times are quiet, you should spend every spare moment on marketing. If you're busy, then it's the same answer (i.e. every spare moment!). When times are manic, you still need to spend an hour a day on this critical activity.

I wish you well with your marketing!

All the best,

Nigel

Your right brain steers the future of your enterprise

Are you on a clear path, or is your course determined by external events? Successful entrepreneurs know where they are going. They communicate their 'vision of things to come' to those around them.

How big will your business become, in the future? What are your profitability / turnover goals? How many customers will you have? How far afield will you market? These are all standard business / marketing planning questions. They use a logical, left brain approach.

The magic happens when you engage your imaginative right brain, in order to create your future. The right brain thinks in pictures. It can visualise whatever you want, in great detail.

Here is a game for you. I call it the 'Marketing Tardis' (Dr Who's time machine). All you have to do is fast forward yourself by five years. Imagine how your business looks. Who is working with you? What do your offices look like? How many customers do you have? How has your lifestyle changed?

This exercise taps straight into the Imaginative Right Brain. Why not try it for yourself? You may be surprised by the way that life changes for the better, if you do this exercise regularly.

For more information, take a look at Stage 1 of my book, 'How to Get Clients to Come to You'.

All the best,

Nigel

Stage 1: Visualisation

Successful entrepreneurs and marketers have a clear vision of their 'successful future'. They have taken the time to relax and figure out what they want and what it will all look like.

There is no doubt in their minds when they talk about the future of their enterprise. Setbacks are just learning experiences. Rejection is to be expected. They are on a journey and they know where they are headed.

Does this sound like you? Do you have a clear image of your 'successful future'?

If that's a “No”, schedule some time aside to create your entrepreneurial vision. Get your diary out and do this now.

Within Stage 1 of 'How to Get Clients to Come to You' I describe how to do this in detail. Have you bought the book yet? =)

All the best,
Nigel
Web: www.nigeltemple.com
Email: nigel@nigeltemple.com
Tel: +44 (0)1628 773128

How to Get Clients to Come to You

This new blog is all about client attraction ideas. It's based on my book, 'How to Get Clients to Come to You'.

I hope that you find it useful. I wish you all the best with your business.

Regards,
Nigel
www.nigeltemple.com
Tel: +44 (0)1628 773128
Marketing consultant, speaker and author

Here is my other blog - The Marketing Mentor