How many market segments are you talking to?

A market segment = "A group of people with shared needs."

Which market segments are you communicating with?

Small businesses should focus on a handful of market
segments. They should keep talking to these segments
on a regular basis.

Once you have a deep understanding of your segments,
your marketing communications, marketing words and
messages will come together.

This will lead to more enquiries and more customers.

How much time should you spend on marketing?

This blog is for small business owners - who are busy people! The challenge with marketing is that it is 'important' but not 'urgent'.

There are so many other interesting things to do, aren't there? Marketing, however, is one of the best investments you can make in your business.

And what does 'marketing' mean anyway? Well, it includes writing helpful articles for your website; creating and writing blogs; attending networking events; networking online; adding to your media contacts; sending out press releases; and numerous other free / low cost activities.

If times are quiet, you should spend every spare moment on marketing. If you're busy, then it's the same answer (i.e. every spare moment!). When times are manic, you still need to spend an hour a day on this critical activity.

I wish you well with your marketing!

All the best,

Nigel

Your right brain steers the future of your enterprise

Are you on a clear path, or is your course determined by external events? Successful entrepreneurs know where they are going. They communicate their 'vision of things to come' to those around them.

How big will your business become, in the future? What are your profitability / turnover goals? How many customers will you have? How far afield will you market? These are all standard business / marketing planning questions. They use a logical, left brain approach.

The magic happens when you engage your imaginative right brain, in order to create your future. The right brain thinks in pictures. It can visualise whatever you want, in great detail.

Here is a game for you. I call it the 'Marketing Tardis' (Dr Who's time machine). All you have to do is fast forward yourself by five years. Imagine how your business looks. Who is working with you? What do your offices look like? How many customers do you have? How has your lifestyle changed?

This exercise taps straight into the Imaginative Right Brain. Why not try it for yourself? You may be surprised by the way that life changes for the better, if you do this exercise regularly.

For more information, take a look at Stage 1 of my book, 'How to Get Clients to Come to You'.

All the best,

Nigel

Stage 1: Visualisation

Successful entrepreneurs and marketers have a clear vision of their 'successful future'. They have taken the time to relax and figure out what they want and what it will all look like.

There is no doubt in their minds when they talk about the future of their enterprise. Setbacks are just learning experiences. Rejection is to be expected. They are on a journey and they know where they are headed.

Does this sound like you? Do you have a clear image of your 'successful future'?

If that's a “No”, schedule some time aside to create your entrepreneurial vision. Get your diary out and do this now.

Within Stage 1 of 'How to Get Clients to Come to You' I describe how to do this in detail. Have you bought the book yet? =)

All the best,
Nigel
Web: www.nigeltemple.com
Email: nigel@nigeltemple.com
Tel: +44 (0)1628 773128

How to Get Clients to Come to You

This new blog is all about client attraction ideas. It's based on my book, 'How to Get Clients to Come to You'.

I hope that you find it useful. I wish you all the best with your business.

Regards,
Nigel
www.nigeltemple.com
Tel: +44 (0)1628 773128
Marketing consultant, speaker and author

Here is my other blog - The Marketing Mentor