This blog is for small business owners - who are busy people! The challenge with marketing is that it is 'important' but not 'urgent'.
There are so many other interesting things to do, aren't there? Marketing, however, is one of the best investments you can make in your business.
And what does 'marketing' mean anyway? Well, it includes writing helpful articles for your website; creating and writing blogs; attending networking events; networking online; adding to your media contacts; sending out press releases; and numerous other free / low cost activities.
If times are quiet, you should spend every spare moment on marketing. If you're busy, then it's the same answer (i.e. every spare moment!). When times are manic, you still need to spend an hour a day on this critical activity.
I wish you well with your marketing!
All the best,
Nigel
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